SIP failures are common. But what happens after the failure is what really matters.
Most of the time, nothing happens:
- No auto notification to the client
- No clear follow-up by the RM
- No record of why the SIP failed
As Mutual Fund Distributors (MFDs), this gap in communication hurts trust, affects future SIP health, and may even lead to SIP stoppage.
Let’s fix that.
The Real Problem: Silent SIP Failures
When a SIP fails, it could be due to:
- Low bank balance
- Expired mandate
- Technical error from bank or platform
But clients may not even know that the SIP failed. RMs may miss following up. And tracking it in Excel sheets leads to:
- Confusion
- Missed action
- No data to improve
Solution: Use Sanchay CRM to Simplify SIP Failure Handling
1. Capture SIP Failures as Tasks
Instead of updating Excel, just Import the data regarding the SIP failure (That your transaction platform gives you) into the CRM. It becomes a task, not a forgotten entry.
2. Auto-Notify the Client
The system sends an automatic email or SMS to the client. They know exactly what happened—no delays, no confusion.
3. Assign to RM or SRM
The SIP failure task is assigned to the right Relationship Manager. They can call or meet the client and give the right support.
Bonus: Understand the Why Behind SIP Failures
Using the CRM, you can generate reports and spot trends:
- Are younger investors missing SIPs more?
- Is a certain bank causing frequent failures?
- Are mandate expiries not being renewed?
This helps you take preventive actions, not just reactive ones.
Close the Loop. Don’t Leave Loose Ends.
Every SIP failure is a chance to show clients you care. When you inform them, support them, and follow up smartly—you build trust.
And trusted clients:
- Stay longer
- Invest more
- Refer others
Final Thought: Your SIP Process Can Be Smart, Not Scattered
Stop depending on Excel sheets and memory. Use Sanchay CRM to bring:
- Automation
- Better communication
- Stronger client relationships
The result? More SIPs, better retention, and growing AUM.
