Most financial advisors collect their clients’ birthdates solely for sending birthday reminders & notifications. But in wealth management, age is not just a number to store; it’s a foundation for connection, communication, and financial planning by age.
The age of a client defines their financial needs, and hence, having the client’s age up-to-date becomes a must.
That’s why Sanchay CRM’s automatic age calculation feature now gives you client age data in real-time, providing insights without any spreadsheets or manual efforts.
What Is Automatic Age Calculation in Sanchay CRM?
Sanchay CRM takes the birthdate you enter once and automatically updates the client’s current age every day. This means:
- You will not need to recalculate or export data to Excel.
- The client’s age is always accurate and up-to-date.
- You can instantly filter and segment clients by age brackets.
This may look like a small automation, but in practice, it enables smarter client categorization and delivers huge strategic advantages for MFDs, financial advisors, and insurance agents.
Why Is Age-Based Client Categorization Important for MFDs & Financial Advisors?
You know all your clients; you might even have them categorized in your head. But ask yourself: “Is it possible to remember these age brackets for, say, 500 clients?”
No. Because a client’s age is dynamic.
And clients’ financial needs change with their age, so do their portfolios, insurance, investment patterns, tax planning, and life goals:
| Age Group | Key Financial Needs & Priorities |
|---|---|
| 20s | Build an emergency fund, clear debts, start SIPs/early investments |
| 30s–40s | Children’s education, home loan repayment, adequate insurance coverage, and wealth accumulation |
| 50s–60s | Retirement planning, income protection, health & medical planning, estate planning |
| 60s+ (optional) | Steady income flow, wealth transfer, minimizing tax burden, and medical security |
Age not only determines life priorities but also shapes risk appetite and investment choices. A 25-year-old may embrace equity volatility for higher growth, while a 50-year-old looks for safer, stable returns.
Hence, it becomes essential for advisors to segment their clients to align their advice with life-stage needs effectively.
Benefits of Automatic Age Calculation in CRM
Sanchay CRM helps advisors proactively manage client relationships with real-time dashboards. 10xTask is designed more for internal project tracking than client-facing work.
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1. Effortless Client Categorization
Sanchay CRM automatically updates the age of the clients (no manual data entry needed), so you can group clients into logical brackets (20s, 30s, and so on) without manual filters or spreadsheets. This gives you immediate visibility into the real-time demographic mix of all your clients.
You also get ready-made lists of clients segmented by age group so that you can easily identify who’s due for plan reassessments or financial milestone updates. Most importantly, this feature saves your time as compared to Excel/Manual segmentation.
2. Smarter Client Communication
Communication differs by age group. Age-based categorization lets you send context-aware messages, because what you say to a newly married couple is very different from how you talk to someone planning legacy transfers.
Examples:
- 20s–30s: You can send messages like, “Build an emergency fund now and start with small SIPs.”
- 40s–50s: You can send messages like, “Have you reviewed your insurance and increased retirement contributions lately?”
- 60s+: You can send messages like, “Let’s revisit your withdrawal strategy and healthcare planning.”
Knowing the precise number of clients in each age bracket enables better planning, whether it’s designing age-appropriate campaigns, events, or advisory services.
3. Proactive Client Management
Age segmentation enables automated triggers for life-stage milestones, such as minors turning 18 or clients approaching retirement age. This helps you anticipate life events and provide timely advisories:
- Client turning 18 → Inform about PAN update.
- Clients turning 60 → Reminders about retirement/withdrawals.
Clients appreciate timely reminders before issues arise. Proactive client engagement strengthens your image as caring, which ultimately helps in client retention and mutual growth.
4. Hyper-Personalized Marketing Campaign:
Research by McKinsey & Company found that 71% of consumers expect personalized interactions, with 76% becoming frustrated when they don’t receive them.
CRM filters allow age-based segmentation, which facilitates personalized financial communication via Email or WhatsApp campaigns. Having visibility into how many clients are in each life-stage bracket helps you design tailored marketing campaigns, webinars, or educational content to the predominant needs:
- “Checklist before Retirement” → Age 55+ clients group.
- “Why Start SIPs Early?” → Age under-30 clients group.
This avoids generic communication, builds trust, and makes mass broadcasting feel 1-to-1 personal.
5. Portfolio Reviews Made Relevant
Age is crucial during portfolio discussions. Age-based insights let you adjust portfolios dynamically (growth-focused for younger clients, more conservative for older ones), making sure that your financial strategies are tuned with time.
If you have age-wise client brackets, you know instantly: which product fits which age group, helping you give age-contextual and better recommendations. This builds long-lasting trust and shows genuine care.
Real-Life Example: How It Works in Practice
Imagine an MFD managing 1,000 clients. With automatic age calculation, Sanchay CRM instantly shows:
- 300 clients in their 20s
- 400 clients in their 30s–40s
- 150 clients in their 50s
- 150 clients 60+
In just one click, the advisor knows exactly:
- What campaigns to run
- What message to send to a 55y/o vs a 25y/o
- Which clients to reach out to for KYC/document updates
- How to shape portfolio reviews by age group
This saves hours of manual sorting and gives you a clear strategy roadmap.
More Than Just a Birthdate Field
Birthday reminders are nice (in fact, they’re a must). But they come only once a year. And let’s be honest, there’s much more you can do for client communication than sending out just a birthday wish.
That’s where automatic age calculation in Sanchay CRM becomes a game-changer. By turning a simple birthdate field into real-time client intelligence, it empowers you with continuous insights instead of one-off notifications.
This means:
- You can segment and categorize clients by age without manual effort.
- You gain a clearer picture of how your client base is distributed across different age groups.
- You’re able to align communication, advice, and portfolio reviews to the client’s exact life stage.
It shows how even a small automation can transform into a business-critical tool for segmentation, personalized communication, and client engagement.
And more importantly, this feature reflects Sanchay CRM’s deeper philosophy: building solutions that don’t just store client data, but actually understand the processes and challenges of MFDs, financial advisors, and insurance agents.
