So, you’ve decided that you need a CRM. That’s a big step—and a smart one. But now comes a more critical decision: which CRM should you buy?
It’s easy to get confused here. Many financial advisors go into “feature checklist mode.”
They compare dashboards, automation tools, integrations, mobile apps, analytics, and so on. All of that is fine, but it misses the point.
Buying the right CRM isn’t about finding the one with the most features.
It’s about finding the one that fits you—your business goals, your workflow, your team, and how you actually operate.
The Real Job of a CRM
Let’s get one thing clear. CRM is a tool that is designed to help you do your job better.
So before you choose a CRM, take a step back. Look at how your business actually runs.
Think about your daily, weekly, and monthly activities. What do you and your team really need help with?
Here’s a simple way to think about it:
❝Don’t look for a CRM with the most features. Look for one that helps you get your job done, faster and better.❞
What Are the “Jobs” of a Financial Advisor?
To make this easier, here’s a list of common tasks most financial advisors or their team members handle regularly. Think of it as your job checklist.
Ask yourself: does the CRM I’m evaluating help me do these things efficiently?
- Keep all client data (including family members) organized in one place
- Track and follow up on leads across sources like website, referrals, or campaigns
- Schedule and manage client meetings, including portfolio review reminders
- Keep record of interactions across WhatsApp, email, phone, and in-person
- Get alerts for important dates like birthdays, anniversaries, maturity reminders
- Store and retrieve KYC documents and other compliance files
- Assign tasks to Relationship Managers and track progress
- Get a bird’s-eye view of AUM across platforms
- Identify cross-sell and upsell opportunities from existing clients
- Track sales, service tickets, and back-office operations from one screen
- Measure team productivity and hold review meetings based on actual data
If a CRM helps you do most of this—without complexity—it’s likely the right fit.
Define Your Objectives First
Before buying any CRM, you need to be very clear on one thing: Why are you buying a CRM in the first place?
Don’t say “to manage everything better.” That’s vague. Go deeper. Think in terms of what is currently costing you time, money, or peace of mind.
Here are some challenges financial advisors commonly face:
- Leads are not being followed up → You’re losing potential AUM
- Data is scattered across WhatsApp, Excel, and notebooks → Wasted time and confusion
- Portfolio reviews are irregular → Client trust and retention go down
- Team members are not accountable → You’re unsure what’s really happening
- Manual tasks eat up your day → No time to think about growth
Your CRM should be the solution to these problems. If it’s not helping solve your real challenges, it’s not the right CRM—no matter how “feature-rich” it looks.
Be Careful with Free Trials
Let’s address this upfront. A lot of CRMs offer free trials. And sure, that sounds tempting. But there’s a catch.
❝Free trials often show you a default setup, that may not match your business. ❞
What if your workflow is different? What if your process needs customization? What if your business actually needs onboarding help to succeed with the tool?
In such cases, a free trial might leave you more confused than confident.
What you should actually look for is a CRM vendor who:
- Takes time to understand your business
- Is ready to help you implement it properly
- Offers a solid refund policy in case it doesn’t work for you
For example, Sanchay CRM has a 100% refund policy. If it doesn’t suit your business, we don’t want your money. Simple.
Final Thoughts: Buy for Fit, Not Flash
At this stage in your CRM journey, your goal is to choose wisely.
Don’t be swayed by flashy dashboards or lengthy feature lists. Your success doesn’t depend on how “powerful” your CRM is—it depends on how well it fits into your actual business.
Here’s a simple test:
- Can you see your team using this CRM every day?
- Will it make your job easier, faster, and more predictable?
- Does it help you move towards your business goals?
If yes, then it’s the right CRM.
And if you’re in the financial advisory business, Sanchay CRM is likely the only CRM that fits you perfectly.
Sanchay CRM Was Built Specifically for This Job
We have designed Sanchay CRM after studying how financial advisors work—their routines, their roadblocks, and their real growth goals.
It’s not a generic tool. It’s made to help you:
- Increase AUM by never missing review or follow-up calls
- Delegate tasks to your team without losing control
- Pull up complete client history instantly, anytime
- Organize client data by family, product, or stage
- Plan cross-sell & upsell activities based on actual AUM data
- Save time on admin work so you can focus on growth
So, instead of adjusting your business around the CRM, you get a CRM that adjusts to your business.
You won’t find irrelevant modules or overly complex setups. Just exactly what you need, and nothing you don’t.
