Do You Really Need a CRM as a Financial Advisor?

Get more high-net-worth clients and nurture relationships with existing ones on the world’s largest professional network.

As a financial advisor, you have tools like Investwell and Redvision. You might be thinking, “I manage my clients’ investments well. Do I really need a CRM?”

Here’s the truth: managing investments is just one part of your business.

If you’re serious about growing your AUM and building stronger client relationships, you need more than just investment software.

You need a CRM — and not just any CRM, but one that understands the financial advisory business.

Honestly, not every financial advisor needs a CRM.

Let’s First Clarify: When You Don’t Need a CRM

You probably don’t need one if:

You handle very few clients — maybe under 20.
You remember every client detail by heart — their goals, investments, and important dates.
You’re not planning to grow your business or team.
You don’t face any challenges in tracking leads, follow-ups, or reviews.
You’re okay with things staying the way they are.

But if you’re here reading this, chances are you’re not that advisor. You’re someone who wants to scale, stay organised, and grow smartly.

Now we know who may not need a CRM. Let’s see how a CRM like Sanchay is different from the investment software.

CRM vs. Investment Software: What’s the Real Difference?

Most financial advisors use tools like Investwell or Redvision to manage client investments.

And that’s great — these are excellent tools for portfolio tracking.

But let’s be honest: These platforms help you manage investments. They don’t help you manage your business.

That’s where a CRM like Sanchay becomes essential.

Let’s look at how both tools are different — and how they work together:

Investment Software	Sanchay CRM
Built to track and manage client portfolios (MF, insurance, etc.).	Built to manage sales, client relationships, back-office tasks, and review meetings.
Provides valuation and performance reports of client holdings	Helps schedule and track portfolio review meetings, based on client AUM tiers.
Shows client data related to investments only.	Shows consolidated client information, grouped by family or individual, across all products.
Useful for day-to-day transaction monitoring	Useful for long-term business growth planning — tracking leads, upsells, and follow-ups.

💡 Sanchay CRM doesn’t replace your investment platform. It completes it.

You Need a CRM If...

Let’s walk through some real problems you might be facing. If you say “yes” to even one of these, it’s time to seriously consider getting a CRM.

1. You forget client follow-ups or miss important meetings.

You’ve got so many things happening — SIPs, STPs, insurance renewals, new leads, referrals — that sometimes, follow-ups slip through. And when they do, they cost you business.

With the help of CRM: Every follow-up, portfolio review, or client request is tracked with reminders and alerts. No more mental juggling.

2. Your client data is all over the place.

A few names in Excel, some leads in WhatsApp, a few birthdays in Google Calendar, and some notes in a diary. Sound familiar?

With the help of CRM: All your client data — across family groups, KYC docs, assets, service history — is centralized in one place. Clean, updated, and organized.

3. You’re scaling your team but losing control.

Your RMs are talking to clients, but you don’t know what was said. You don’t know which queries are still open. You don’t know who’s doing what.

With CRM, leads and client queries are automatically assigned to the right RM. Tracking leads and query progress is easy. You can also check the status of review meetings without any hassle.

4. You want to increase AUM, but don’t know where to focus.

You have hundreds of clients, but not everyone is investing regularly. And finding cross-sell or upsell opportunities manually is exhausting.

With the help of CRM: You can filter clients by AUM, product gaps, review dates — and plan focused actions. You’ll know exactly whom to call and why.

5. You want to build relationships, not just transactions.

Birthday wishes? Anniversary messages? Investment awareness sessions? It all sounds good, but who has the time?

With the help of CRM: It helps you run WhatsApp campaigns, plan review meetings, and even automate client greetings — so your brand always stays warm and visible.

6. You’re spending too much time on admin work.

You’re copying data into Excel, answering repeat queries, making reports manually, and chasing your team for updates.

With the help of CRM: Say goodbye to manual chaos. Automate repetitive tasks, and get real-time reports with one click. Focus on what matters — your clients.

AUM Growth Needs Process, Not Luck.

Let’s be clear: Your AUM won’t increase just because markets go up. It grows when your team follows a process.
When leads are followed up, services are timely, reviews are conducted, and relationships are nurtured.

CRM is the system that powers all of this.

And in your world, where trust is everything — CRM isn’t just helpful, it’s essential.

But Why Sanchay CRM?

Because it’s the only CRM built for your business. It’s not a generic CRM forced to fit your industry.

It’s designed for Financial Advisors and Mutual Fund Distributors like you.

It understands AUM.
It respects your workflows.
It adapts to your team.
And it’s already trusted by the best in the business.

Whether you’re just starting or managing ₹100+ Cr of AUM, Sanchay grows with you.

Ready for the Next Step?

Now that you know why CRM is necessary, in the next blog we’ll guide you on “How to Choose the Right CRM for Your Advisory Business”

We’ll even show you how to avoid mistakes and save time in the process.

Coming Up Next: How to Buy the Right CRM

Chapter 2